What is the best size for a Facebook ad, and what are the Facebook ad sizes in pixels, these are common questions most people ask us about Facebook marketing in order to run Facebook ads that convert appropriately.
Visual content is an essential component of any successful Facebook advertising campaign. Choosing the right photo size for your Facebook ad is crucial to ensuring that your ad creatives look professional and engaging.
In this special edition of Facebook article, we’ll guide you on the best photo size for Facebook ads and their measurement in pixels.
Facebook ads types and best image sizes to run ads that convert.
Facebook offers several ad formats, each with its own recommended image size. Here are some of the most popular ad formats and their recommended image sizes:
1. Single Image Ads
Single image ads are the most common type of Facebook ad. The recommended image size for a single image ad is 1200 x 628 pixels. This size is optimized for both desktop and mobile devices.
2. Carousel Ads
Carousel ads allow you to showcase multiple images in a single ad. The recommended image size for carousel ads is 1080 x 1080 pixels. This size is optimized for both square and landscape images.
3. Video Ads
Video ads are a great way to capture your audience’s attention. The recommended image size for video ads (ads that will be displayed on video streams) is 1280 x 720 pixels. This size is optimized for both desktop and mobile devices.
4. Collection Ads
Collection ads allow you to showcase multiple products in a single ad. The recommended image size for collection ads is 1200 x 628 pixels. This size is optimized for both desktop and mobile devices.
5. Facebook Instant Experience Ads
Instant Experience ads are immersive, full-screen ads that allow users to interact with your content. The recommended image size for instant experience ads is 1200 x 628 pixels. This size is optimized for both desktop and mobile devices.
It’s important to note that Facebook has specific guidelines for the images used in ads. For example, images cannot contain more than 20% text. Facebook’s Ad Image Text Overlay Tool can help you determine if your image meets the guidelines.
Final thought
Choosing the right photo size for your Facebook ad is crucial to the success of your advertising campaign. Make sure you choose an image size that is optimized for the ad format you’re using, and that your image meets Facebook’s guidelines for ad images. By following these tips, you can create engaging, visually appealing ads that capture your audience’s attention.
Featured image credit: Madgicx